When approaching APAC, brands often assume a homogenous culture when there isn’t one. We need to think about the cultural context if we are to connect with consumers.
A member of the Carat team went on several Tinder dates to examine all the media touchpoints encountered during today’s dating journey.
Between 75% and 90% of Facebook usage in Asia is on mobile and globally the platform has over 8bn video views a day. However when these videos start they autoplay with the sound off.
Claude Tran, the Senior Business & Strategic Director of Carat Vietnam, muses on how the country has rapidly changed since he moved there from Europe 8 years ago.