Ben Milne is the Head of Platforms and Partnerships for Posterscope 5 – 7 minute read Most will no doubt […]
Vivekanand Salunke is the Regional Associate Director of Strategy of Carat APAC. 5 – 7 minute read Did you know […]
Vivekanand Salunke is the Regional Associate Director of Strategy of Carat APAC. 5 – 7 minute read The DARKNET, by […]
It’s 2050. Advertising as an industry has long been dead. That’s because choice, preference and conscious decision making is no longer a practiced human activity. It’s been replaced by the complete automation of our lives.
Essentially, I still see advertising as an arty-farty, craft industry, not an automated factory. It’s humans that create and inspire; however, it’s undeniable that technology is here to help us do our jobs ‘better’. But what will that mean in the long run?
Are we entering a ‘new norm’ for advertising where growth in ad spend and economic growth enter a new relationship? It seems we might be.
Instead of creating messaging on gender, let’s focus on getting to understand the human truth and the “why” of consumer behaviour, and start targeting communicating around on shared interests or qualities that resonates.