It’s 2050. Advertising as an industry has long been dead. That’s because choice, preference and conscious decision making is no longer a practiced human activity. It’s been replaced by the complete automation of our lives.
Essentially, I still see advertising as an arty-farty, craft industry, not an automated factory. It’s humans that create and inspire; however, it’s undeniable that technology is here to help us do our jobs ‘better’. But what will that mean in the long run?
Are we entering a ‘new norm’ for advertising where growth in ad spend and economic growth enter a new relationship? It seems we might be.
Instead of creating messaging on gender, let’s focus on getting to understand the human truth and the “why” of consumer behaviour, and start targeting communicating around on shared interests or qualities that resonates.
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
2016 has been a big year, filled with a lot of unforeseen changes from Brexit to Beyoncé dropping Lemonade. The events and business decisions from this past year have affected everything, including our own little world of media.
As the final issue of Rocket for 2016, we wanted to compile the reflections and predictions of those around the network, each one reflecting a unique background and point of view.