Remember that scene in Minority Report where the protagonist, played by Tom Cruise, walks through a corridor of fully personalised advertisements? We’re actually not far off from this reality today.
This article explores the implications of facial recognition, both for advertising and for retail, as well as for future privacy rights.
As culture continues to evolve in Asia, accelerated by the ubiquity of the Internet and the different global viewpoints that it brings, gender roles will begin to shift and blur (men will knit; women will drink whisky) and our industry will need to keep up. But what is the best way to do that?
Over the past few years economists have made the case for doing away with the Lunar New Year and celebrating the Western (Solar) New Year instead. What are the implications of that on culture?
To paraphrase neuroscientist and philosopher Sam Harris, allow me to describe a hypothetical situation that is both terrifying and likely to occur: implanting false memories for therapy. With the proliferation of VR, this seemingly sci-fi concept is quickly approaching reality.
The marketing world is chasing the dream of data. Carat APAC Chief Strategy Officer Clay Schouest asks in our pursuit, are we losing something equally important? And how will this affect our hiring policy?
Forget everything you believe about the lone, genius inventor—more often than not innovative ideas are a result of a collaborative, cross-functional team. We can apply this insight to transform the way we work with our teammates, other DAN brands, our media partners and even our industry competitors.
The following article is the second in a series of what we’re calling “Marketing Myths.” There are a lot of misconceptions out there, such as the ones about loyalty programs, that have been disproven over time by research.