It’s 2050. Advertising as an industry has long been dead. That’s because choice, preference and conscious decision making is no longer a practiced human activity. It’s been replaced by the complete automation of our lives.
Essentially, I still see advertising as an arty-farty, craft industry, not an automated factory. It’s humans that create and inspire; however, it’s undeniable that technology is here to help us do our jobs ‘better’. But what will that mean in the long run?
Are we entering a ‘new norm’ for advertising where growth in ad spend and economic growth enter a new relationship? It seems we might be.
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
The marketing world is chasing the dream of data. Carat APAC Chief Strategy Officer Clay Schouest asks in our pursuit, are we losing something equally important? And how will this affect our hiring policy?
Between 75% and 90% of Facebook usage in Asia is on mobile and globally the platform has over 8bn video views a day. However when these videos start they autoplay with the sound off.