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Category Archive: Contributions

Articles from colleagues around the Carat APAC network

Programmatic Pants

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It’s 2050. Advertising as an industry has long been dead. That’s because choice, preference and conscious decision making is no longer a practiced human activity. It’s been replaced by the complete automation of our lives.

rocketapac June 23, 2017 Clay Schouest, Contributions, Media Musings

Artificial Intelligence: The Age of the Many, of Mediocrity… And the Realisation That Bob Marley Could Still Be Alive

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Essentially, I still see advertising as an arty-farty, craft industry, not an automated factory. It’s humans that create and inspire; however, it’s undeniable that technology is here to help us do our jobs ‘better’. But what will that mean in the long run?

rocketapac June 23, 2017 Contributions, Jasper Distel, Media Musings

Retiring the Canary

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Are we entering a ‘new norm’ for advertising where growth in ad spend and economic growth enter a new relationship? It seems we might be.

rocketapac June 23, 2017 Clay Schouest, Contributions, Media Musings

Women at Work: Rise of the Female ‘Millennipreneurs’

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Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.

rocketapac February 2, 2017 Bonnâe Ogunlade, Contributions

Searching for Marketing’s El Dorado

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The marketing world is chasing the dream of data. Carat APAC Chief Strategy Officer Clay Schouest asks in our pursuit, are we losing something equally important? And how will this affect our hiring policy?

Tam Le November 1, 2016 Clay Schouest, Contributions

Mobile Video; Is Sound Still Important?

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Between 75% and 90% of Facebook usage in Asia is on mobile and globally the platform has over 8bn video views a day. However when these videos start they autoplay with the sound off.

Tam Le August 26, 2016 Contributions, Jonathan Rudd
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