Both gender and behavioural targeting can work, but it’s stereotyping that is the root of the problem.
Southeast Asia, in particular, is a hotbed for e-commerce. By focusing on creating pleasurable and painless moments throughout the consumer journey using media, we create more value for businesses.
Reflections on past and present infatuations with image messaging apps, in the spirit of Valentine’s Day.
Over the past few years economists have made the case for doing away with the Lunar New Year and celebrating the Western (Solar) New Year instead. What are the implications of that on culture?
Especially in Southeast Asia, young women are reinventing the way businesses are created and operated.
2016 has been a big year, filled with a lot of unforeseen changes from Brexit to Beyoncé dropping Lemonade. The events and business decisions from this past year have affected everything, including our own little world of media.
As the final issue of Rocket for 2016, we wanted to compile the reflections and predictions of those around the network, each one reflecting a unique background and point of view.
To paraphrase neuroscientist and philosopher Sam Harris, allow me to describe a hypothetical situation that is both terrifying and likely to occur: implanting false memories for therapy. With the proliferation of VR, this seemingly sci-fi concept is quickly approaching reality.