The marketing world is chasing the dream of data. Carat APAC Chief Strategy Officer Clay Schouest asks in our pursuit, are we losing something equally important? And how will this affect our hiring policy?
Forget everything you believe about the lone, genius inventor—more often than not innovative ideas are a result of a collaborative, cross-functional team. We can apply this insight to transform the way we work with our teammates, other DAN brands, our media partners and even our industry competitors.
The following article is the second in a series of what we’re calling “Marketing Myths.” There are a lot of misconceptions out there, such as the ones about loyalty programs, that have been disproven over time by research.
Getting out of the competition is actually winning it.
How brands can take advantage of Southeast Asia’s crazy-fast smartphone adoption rate.
If you still believe this, you’re living a lie.
When approaching APAC, brands often assume a homogenous culture when there isn’t one. We need to think about the cultural context if we are to connect with consumers.